As part of Cannabis Europa 2019 and the European Cannabis Week 2019 (ECW), Protein working with Block Commodities was briefed to host and organise the launch party for European Cannabis Week 2019 (ECW).

Working with Hanger Inc. a London based fashion brand that embraces all things 4:20 and cannabis culture, we created an immersive installation that showcased their latest campaign collection and film, commissioned by 4:3, creating a suitably hazy environment for guests to kick start ECW 2019.

Protein studios transformed into an immersive grow room, packed with plants exclusively supplied by Sugavision the plant prop experts behind the Palme d'Or 2019 selected film, Little Joe. Festival guests and attendees from the Cannabis Europa were welcomed with music by NTS dj Jordss alongside a selection of CBD infused beverages.

European Cannabis Week, Cannabis Europa, Block Commodities, HANGER Inc.
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