The Project:
After identifying the right relatable and recognisable faces to lead our campaign, we took the five of them on a journey of exploration in the outdoors. Each of them shared personal insights on how to engage with nature, and how they take their own inspiration from it. We created a branded teaser to kick off the project, in line with TNF’s global brand content, and followed up with individual stories that linked to swipe-ups, to drive conversion. We created a unique “Never Stop” AR Filter to drive engagement, and worked with a selection of supporting talent to make the message of outdoor appeal radiate even further.
Back to Top