The Project:
Working alongside the global brand team, we created three distinct strategies, which were deeply grounded in insight but comprehensible to a wide array of stakeholders. A global creative strategy was designed to streamline all visual aspects of the brand; A global social strategy was designed to ensure clear direction for all things digital. And the global community strategy was designed to inform the brand’s approach to influencer, talent and grassroots partnerships – making sure the whole world celebrated Dickies in a way that was effective and authentic.
