Lululemon Alive in London was a community-focused, high-energy event series featuring fitness classes (boxing, yoga, high-intensity training) alongside product showcases, such as their "Glow Up" leggings, designed to foster community engagement and celebrate movement.
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The "Alive" events in London featured high-energy classes from trainers like @thereddreadhousehead and @drhazelwallace, with music by DJs like @madamegandhi.
Used to promote the opening of the new flagship store on Regent's street, the activation included the. design and build of a pop-ip coffee and newspaper stand/kiosk to director commuters and fans to the new store, delivering fresh coffee and a Lululemon morning newspaper with discounts and information about the days programming.
The "Alive" events in London featured high-energy classes from trainers like @thereddreadhousehead and @drhazelwallace, with music by DJs like @madamegandhi.
Used to promote the opening of the new flagship store on Regent's street, the activation included the. design and build of a pop-ip coffee and newspaper stand/kiosk to director commuters and fans to the new store, delivering fresh coffee and a Lululemon morning newspaper with discounts and information about the days programming.
ROLE: SENIOR PRODUCTION MANAGER, INSTALLATION, OOH MARKETING, EVENT & TALENT MANAGEMENT
LOCATION: LONDON, REGENTS STREET + VINYL FACTORY SOHO
