The Project:
Recognising that Dickies products have become more than just clothes, adopted all around the world by ordinary people, making extraordinary things. This Here leveraged a campaign that showcased the fact that as a brand Dickies has consistently felt an affinity and appreciation of the everyday workers.
Recognising that Dickies products have become more than just clothes, adopted all around the world by ordinary people, making extraordinary things. This Here leveraged a campaign that showcased the fact that as a brand Dickies has consistently felt an affinity and appreciation of the everyday workers.
Shifting the focus of their anniversary away from them and toward the makers…The farmers,
painters, welders, skaters, builders, plumbers, artists, makers. The campaign narrative became:
painters, welders, skaters, builders, plumbers, artists, makers. The campaign narrative became:
“We make the clothes. You make the world.”
‘Made in Dickies’
Realised through a 60 second hero campaign film, social cut-downs, alongside hero campaign imagery and stills released globally.
Directed by Chris Gregory-Rivera
@cgregoryphoto
DP: @veraeric
1st AC: Daniel Ajemian
2nd AC: @sean499
DIT: Robert Mendoza
Colorist: @josephbicknell
Cam: @old_fast_glass
Gaffer: @justin.roxbrough
Key Grip:
Jake Reeder
Charlie McGlinsky
@misfitgrips
Sound: Vincent Fatato
AD: Max Normand
PD: @cornepeli
Producer: @britmitch208
Production Company: @reflectionpictures
Directed by Chris Gregory-Rivera
@cgregoryphoto
DP: @veraeric
1st AC: Daniel Ajemian
2nd AC: @sean499
DIT: Robert Mendoza
Colorist: @josephbicknell
Cam: @old_fast_glass
Gaffer: @justin.roxbrough
Key Grip:
Jake Reeder
Charlie McGlinsky
@misfitgrips
Sound: Vincent Fatato
AD: Max Normand
PD: @cornepeli
Producer: @britmitch208
Production Company: @reflectionpictures
