[Brief]
Since 2011 the BoxPark has been bringing together local food markets and major world fashion brands all in one space. Melissa briefed Protein to celebrate their move into the neighbourhood with a showcase of their latest collection with emerging talent from in and around the area - housed at their BoxPark pop-up.
Since 2011 the BoxPark has been bringing together local food markets and major world fashion brands all in one space. Melissa briefed Protein to celebrate their move into the neighbourhood with a showcase of their latest collection with emerging talent from in and around the area - housed at their BoxPark pop-up.
[Response]
Protein invited the Melissa community to stop by and enjoy the light summer atmosphere while showcasing a selection of models that combines a preview of the Melissa A/W '18 Open Vibes collection with best sellers from S/S’18 Mapping collection.
To complete the experience, we also brought Out Of Office (OOO) into the space - a capsule summer collection commissioned by Melissa under the creative direction of Studio Palmetto's Maria Pizzeria and designed by illustrator Joey Yu, photographer Chloe Sheppard and stylist Sharkkana.
[Results]
Out Of Office w/ Maria Pizzeria kick started the pop-up residency with the OOO launch party and special drinks, featuring unique Melissa merchandise from Joey Yu, photographer Chloe Sheppard and stylist Sharkkana, exclusively available on the launch.
Out Of Office w/ Maria Pizzeria kick started the pop-up residency with the OOO launch party and special drinks, featuring unique Melissa merchandise from Joey Yu, photographer Chloe Sheppard and stylist Sharkkana, exclusively available on the launch.
