The Project:
In this campaign, we introduced the brands Southern Comfort and Fireball as fun, relevant and tasty to the Gen-Z audience. The project aimed to drive awareness and consideration for the UK, Germany, France and Spain markets through content that is light-hearted and humorous.
To help do this, we worked with 4x influencers on the day to represent both Sazerac brands: - 1x DE for Southern Comfort, 1x UK Southern Comfort, 1x DE for Fireball and 1x UK for Fireball.
