Guests entered EC25 through a bold branding moment, a dark tunnel layered with ASMR soundscapes — clicking turnstiles, rising crowd energy, muffled stadium noise. A slow build of anticipation set the tone for what was to come.
Inside, guests stepped into Genealogy, a living archive of women’s football set against a sharp volt backdrop. Intimate reflections, historic artefacts and match-day relics were brought to life through tactile, lo-fi displays. Layered with timelines, heritage products and bold graphics, the space captured the energy of the game’s past and present.
At the heart of Dock X stood the centrepiece: our stadium. Designed to hold the force of fandom in motion, volt green seats lined the bleachers, as the pitch was spotlighted from above.
Bordering the pitch, Kiosks of Football Curiosities, invited guests to explore the unexpected side of football. Each one, uniquely structured and styled, was dedicated to a different federation. They were thoughtfully curated with jerseys, mannequins styled by Systemarosa, and federation artefacts complete with product tags tracing their history. Printed carpets, sports netting and purposeful props created an immersive, tactile environment that told each federation’s story in a fresh, playful way.
We were briefed to create an experience that fused football style with global cultural influences. The result was a space that explored the game’s wider impact beyond the pitch — a celebration of football’s rich cultural tapestry, designed to inspire discovery, connection and authentic moments.
Inside, guests stepped into Genealogy, a living archive of women’s football set against a sharp volt backdrop. Intimate reflections, historic artefacts and match-day relics were brought to life through tactile, lo-fi displays. Layered with timelines, heritage products and bold graphics, the space captured the energy of the game’s past and present.
At the heart of Dock X stood the centrepiece: our stadium. Designed to hold the force of fandom in motion, volt green seats lined the bleachers, as the pitch was spotlighted from above.
Bordering the pitch, Kiosks of Football Curiosities, invited guests to explore the unexpected side of football. Each one, uniquely structured and styled, was dedicated to a different federation. They were thoughtfully curated with jerseys, mannequins styled by Systemarosa, and federation artefacts complete with product tags tracing their history. Printed carpets, sports netting and purposeful props created an immersive, tactile environment that told each federation’s story in a fresh, playful way.
We were briefed to create an experience that fused football style with global cultural influences. The result was a space that explored the game’s wider impact beyond the pitch — a celebration of football’s rich cultural tapestry, designed to inspire discovery, connection and authentic moments.
