HARDWEAR for Nike
Powered by SNKRS
Full strategy, concept, design and execution.
By MØRNING. and EVENING.
Creative direction by me.
Powered by SNKRS
Full strategy, concept, design and execution.
By MØRNING. and EVENING.
Creative direction by me.
Using the launch of the Nike Goadome Low Silhouette as a chance to dismantle the confines of 'brand activations'.
Emergent creatives, new formats, and purpose-built curation.
Exposure as inspiration.
Emergent creatives, new formats, and purpose-built curation.
Exposure as inspiration.
One day. One night.
A covert group show.
A sensory assault.
A living sound system.
Sold out in >24hrs.
A covert group show.
A sensory assault.
A living sound system.
Sold out in >24hrs.
13 artists.
1 collective.
4 DJs.
3 performers.
1 venue.
3 spaces.
1 brand identity.
1 billboard.
1 film.
1 60kg hand-carved slab of Portland stone.
100+ custom screenprinted tees.
150+ bespoke keychains.
1 digital home that lives on.
Still in awe of our incredible team and how we made this real in such a short window of time. Only possible with deep trust and creative freedom.
1 collective.
4 DJs.
3 performers.
1 venue.
3 spaces.
1 brand identity.
1 billboard.
1 film.
1 60kg hand-carved slab of Portland stone.
100+ custom screenprinted tees.
150+ bespoke keychains.
1 digital home that lives on.
Still in awe of our incredible team and how we made this real in such a short window of time. Only possible with deep trust and creative freedom.
Experience it here: https://lnkd.in/eRg6VJG2
Full credits:
Creative Director: Rohani Coombes @rohanicoombes
Creative Lead: Maude Churchill Maude Churchill
Strategist & Creative: Alisha Brocklebank Alisha Brocklebank
Senior Strategist: Ede Dugdale Ede Dugdale
Design Lead: Min Kim Min Kim
Head of Production: Chynna Richardson Chynna Richardson
Senior Project Manager & Producer: Thomas Minnock @thomasminnock
Event Producer: Bonner Kaler @bonnerkaler
Creative Ops Lead: Roxanna McGlew Roxana McGlew
Project Manager: Chloe Hague Chloe Hague
Set Design: Mick O’Connell @mickoconn
Web Design & Development: Array @arrayassoc
Photographer: Faiz-Ouacime Kabouche Faiz-Ouacime Kabouche
With special thanks to Shadeh Kavousian
Creative Director: Rohani Coombes @rohanicoombes
Creative Lead: Maude Churchill Maude Churchill
Strategist & Creative: Alisha Brocklebank Alisha Brocklebank
Senior Strategist: Ede Dugdale Ede Dugdale
Design Lead: Min Kim Min Kim
Head of Production: Chynna Richardson Chynna Richardson
Senior Project Manager & Producer: Thomas Minnock @thomasminnock
Event Producer: Bonner Kaler @bonnerkaler
Creative Ops Lead: Roxanna McGlew Roxana McGlew
Project Manager: Chloe Hague Chloe Hague
Set Design: Mick O’Connell @mickoconn
Web Design & Development: Array @arrayassoc
Photographer: Faiz-Ouacime Kabouche Faiz-Ouacime Kabouche
With special thanks to Shadeh Kavousian
Exhibition Artists:
Brennan Wojtyła @wojtyl.a
Mattia Guarnera @mattia.guarnera
Fredwave @fredwave_
Parkland @parkland888
Spike Gonzo @beingspikegonzo
Black Atlantic @newblackatlantic
Nicole Greenwood @nicolenotyetrichie
Jack Dempsey @fo.a.m
Yuming Lu @970ml
Mourah Soukar @mourahhhh
Nathan Wright @nathanw_____
No Licence @nolicencearchive
George Edwards @georgesedwards
Brennan Wojtyła @wojtyl.a
Mattia Guarnera @mattia.guarnera
Fredwave @fredwave_
Parkland @parkland888
Spike Gonzo @beingspikegonzo
Black Atlantic @newblackatlantic
Nicole Greenwood @nicolenotyetrichie
Jack Dempsey @fo.a.m
Yuming Lu @970ml
Mourah Soukar @mourahhhh
Nathan Wright @nathanw_____
No Licence @nolicencearchive
George Edwards @georgesedwards
Music Artists:
SINN6R @sinn6rkilla
Young Eman @itsyoungeman
Teebo @teebofg
Antagonists @antagonistsuk
Dopesolitary @dopesolitary
Kare @karetorical
Cppo @6cppo
GTE @leahgte
SINN6R @sinn6rkilla
Young Eman @itsyoungeman
Teebo @teebofg
Antagonists @antagonistsuk
Dopesolitary @dopesolitary
Kare @karetorical
Cppo @6cppo
GTE @leahgte
