Nike Vomero18 Paris & Berlin
To celebrate the launch of the nike Vomero18 - Seen studios hosted both a Gym takeover in Berlin and runclub partnership in the streets of Paris with Zalando to launch the Nike Vomero 18. With a mobile brand experience designed to meet runners on route.
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Parked along a popular running route near Jardin des Plantes, the bold red Vomero Van served as a functional hub for hands-on product trial, kit drop, and performance-led storytelling.
Fitted with custom lockers and a kiosk-style display, the van brought the Vomero 18 to life - from its soft cushioning to the finer details of its innovation.
In partnership with local running crews Pretend Parisians and Run Elles, we invited runners to swap out their shoes, lace up a fresh pair of Vomero 18s, and take on a 6K loop through the city as they put the Vomero’s to the test.
The Paris Vomero Van was a bold, street-level celebration of running culture, built to connect product and community through movement, and to bring Nike’s latest performance innovation to life.
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ROLE: DESIGN, PRODUCTION, INSTALLATION, OOH MARKETING, EVENT & TALENT MANAGEMENT
LOCATION: PARIS, BERLIN
COLLABORATORS: PRETEND PARISIANS, RUN ELLES,
