To capture and deliver consumer response to the Speedcat, providing PUMA with an indication of London specific market readiness, consumer positioning and feedback ahead of the original and evolved styles return to market.
Recruit, immerse and deliver - Protein worked to identify and recruit 18 LDN based participants that met our defined category profiles for immersive workshops alongside PUMA. In addition we identified and recruited 3 UK/European market experts for interviews to provide market category context and trend insights.
Based on our four workshops and three expert interviews, we were able to draw a several key takeaways to better inform PUMA of consumer and market readiness ahead of the classic and evolved styles return to market, alongside recommendations for the styles and line going forward.
Puma, Speedcat, Consumer research, product testing