Dickies: Made to Last

To celebrate one hundred years of Dickies, This Here were asked to create a campaign that paid homage to the brand's past, whilst simultaneously celebrating the future they’re trying to build. Pitching the idea of making a TV Documentary instead of an advertising campaign, provided Dickies a platform to tell the story with the beauty and grace it deserved. Role: Executive Producer

The Project:

Made To Last - a feature length TV documentary, explores American grit and resilience through the eyes of an an all-American rancher, a Chicana mechanic and a DIY skate park. The film explores what it takes to create a legacy and make it last for generations to come.

Streaming around the world on Vice TV and available on Amazon Prime, we created a piece of branded entertainment with a powerful message. One of unity, hope and humility.

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